It’s been interesting to follow the twists and turns of the debate around plastics over the years.

Before it captured the attention of the public, the plastics debate largely centred inside the industry, with arguments over targets, funding and progress plus the problem of flatlining recycling rates for easy to recycle products like bottles.

Even today, only around half of the 7.7bn plastic water bottles consumed in the UK every year are separated for onward recycling. Around 11,000 are binned every minute, destined for landfill or energy recovery. For more difficult to recycle products, recycling rates are in single digits even where markets exist.